Top 5 Social Apps in Bulgaria Q1 2022: Unified Platform Performance

In the first quarter of 2022, the top 5 social apps in Bulgaria displayed varied performance trends on a unified platform. Here's a closer look at the weekly downloads, revenue, and active users for each app, based on data from Sensor Tower.

Facebook from Meta Platforms, Inc. saw stable weekly downloads, fluctuating between 14K and 17.6K, with a notable peak of 17.6K in the final week of March. The app's weekly revenue varied, peaking at approximately $2.5K in the first week of January. Weekly active users remained strong, ranging from 3.3M to 3.4M, with a peak of 3.4M in early March.

TikTok by TikTok Pte. Ltd. experienced a steady increase in weekly revenue, peaking at around $55.6K at the end of January. Weekly downloads saw variability, with a high of 20K in mid-January and a low of 12.7K in mid-February. Active users ranged from 970K to 1.1M, maintaining a robust user base throughout the quarter.

Instagram from Instagram had a consistent weekly download rate, with a slight increase towards the end of the quarter, peaking at 10.9K in the last week of March. Revenue was relatively minimal, with a peak of $46 in the last week of January. The app maintained a solid active user base, fluctuating between 1.1M and 1.2M.

Likee - Short Video Community by Likeme Pte. Ltd. showed modest weekly downloads, varying between 3.4K and 5.4K, with a peak of 5.4K at the end of December. Revenue peaked at $167 in the last week of December, then gradually declined. Active users remained steady, ranging from 66K to 72K, with a peak of 72K in the final week of March.

Shorts VotTak: Short Video App by Om Newgen Technologies experienced a significant spike in downloads in early January, reaching 19.4K, but then dropped sharply, stabilizing below 500 downloads per week. Active users peaked at 26.8K in early January but saw a decline throughout the quarter, ending with around 7K active users.

For more detailed insights into app performance, visit Sensor Tower.